socialmedia.gov
Digital Training Company's socialmedia.gov series is a bespoke in-house training programme specifically created for the public sector. It is designed to enable both communications professionals and policy officials to harness the power of social media to deliver on their objectives.
The programme will be led by Kate Cooper, formerly Head of Social Media for the Cabinet Office, now digital consultant within both the public and private sector.
The socialmedia.gov programme combines an introduction to social media with inspiring case studies, access to online social media tools and highly practical exercises to enable delegates to apply key learnings back in the office.
The socialmedia.gov programme consists of four modules specifically tailored towards the current needs of government departments:
- Introduction to Social Media
- Social Media Masterclass for Government Communicators
- Social Media Masterclass for Press Officers
- Social Media Masterclass for Policy Officials
Full course outlines, information on logistics and costs can be found below.
To book the socialmedia.gov in-house programme for your department, please email kate@digitaltrainingcompany.com or call 0844 736 2630
Module One
Introduction to Social Media
Suitable for those with little or no knowledge of digital and social media, this introductory module will frame social media in the context of the wider digital landscape. We will then explore the key social media concepts in depth including relevant case studies. The afternoon will be spent putting what we have learnt into practice through individual and group exercises. You will be given the opportunity to practice using a variety of social media planning and insight tools which can then be used when implementing social media plans back in the office. If relevant, there is also the opportunity for delegates to work on a live brief or active project.
What We Will Cover
- What is Social Media
- Why use Social Media
- Social Media in the context of the wider digital landscape
- Introduction to key concepts and principles
- Demystifying the jargon
- Principles of best practice
- Government policies and guidelines on use of social media
- An introduction to the major players
- Social Media strategic framework
Logistics
Full Day - 10am - 5pm
Training to be held in-house. An external venue can be provided for an additional charge.
Cost
£2,500 + VAT for up to 12 delegates
£3,500 + VAT for 12-20 delegates
Module Two
Social Media Masterclass for Government Communicators
Suitable for communications professionals who have attended our Introduction to Social Media or for those with a solid working knowledge of social media. This masterclass module will focus in on the role of Social Media in Government communications. We will explore key concepts, technology platforms and open source tools in greater depth. Delegates will have the opportunity to devise a social media communications plan using a bespoke strategic framework and explore methods for implementing their plan.
What We Will Cover
- When to use social media and where to start
- Social Media strategic framework
- Objective setting
- Keyword/audience identification
- Listening and monitoring tools
- Deriving actionable insight from a monitoring dashboard
- The importance of a homebase/hub
- Choosing appropriate social media passports
- Rules of engagement
- Building social media messaging into your overall messaging strategy
- Tools for making managing multiple profiles easier
- Seeding messages
Logistics
Full Day - 10am - 5pm
Training to be held in-house. An external venue can be provided for an additional charge.
Cost
£2,500 + VAT for up to 12 delegates
£3,500 + VAT for 12-20 delegates
Module Three
Social Media Masterclass for Press Officers
Suitable for press officers who have attended our Introduction to Social Media or for those with a solid working knowledge of social media. This masterclass module will focus in on the role of Social Media in the press office. We will explore key concepts, technology platforms and open source tools in greater depth. Action learning will include the opportunity to identify key influencers using social media monitoring tools and devise an online press release.
What We Will Cover
- When to use social media and where to start
- Objective setting
- Keyword/audience identification
- Listening and monitoring tools
- Deriving actionable insight from a monitoring dashboard
- Identifying and engaging key influencers
- Using Social Media to create a digital press office
- Rules of engagement
- Building social media messaging into your overall messaging strategy
- Tools for making managing multiple profiles easier
- Writing a media script for Social Media
- The online press release
Logistics
Full Day - 10am - 5pm
Training to be held in-house. An external venue can be provided for an additional charge.
Cost
£2,500 + VAT for up to 12 delegates
£3,500 + VAT for 12-20 delegates
Module Four
Social Media Masterclass for Policy Officials
Suitable for policy officials who have attended our Introduction to Social Media or for those with a solid working knowledge of social media, this masterclass module will focus in on the role of Social Media in the policy lifecycle. From consultation using online tools to audience engagement with new policy, we will explore the key concepts and technology platforms of most use to the policy official.
What We Will Cover
- When to use social media and where to start
- Social Media for agenda setting
- Keyword/audience identification
- Listening and monitoring tools
- Deriving actionable insight from a monitoring dashboard
- Identifying and engaging key influencers
- Rules of engagement
- Online collaboration tools for consultation and policy creation
- Community creation for consultation
- Implementation of new policies
- Amplifying the impact of a new policy through Social Media
Logistics
Full Day - 10am - 5pm
Training to be held in-house. An external venue can be provided for an additional charge.
Cost
£2,500 + VAT for up to 12 delegates
£3,500 + VAT for 12-20 delegates