Introduction to Social Media
A dynamic introductory workshop designed to explore how social media principles can be applied to brands, businesses and organisations. Suitable for those with little or no knowledge of digital and social media, this introductory module will frame social media in the context of the wider digital landscape. We will then explore the key social media concepts in depth including relevant case studies. The afternoon will be spent putting what we have learnt into practice through individual and group exercises. You will be given the opportunity to practice using a variety of social media planning and insight tools which can then be used when implementing social media plans back in the office.
This workshop will be led by Kate Cooper, formerly Head of Social Media at the Cabinet Office, now Director of Social at ROI Digital Group and consultant to the UK Government.
Who Should Attend
- Client side marketing professionals
- Client side PR professionals
- Public sector communications professionals
- Those looking to integrate social media into their existing business strategy
Level
Pre-requisites
No prior social media or digital knowledge required.
Introduction to Social Media is available in-house. Please contact us for further details.
What We Will Cover
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What is Social Media
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Why use Social Media
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Social Media in the context of the wider digital landscape
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Introduction to key concepts and principles
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Demystifying the jargon
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Principles of best practice
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Policies and guidelines on use of social media
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An introduction to the major players
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Social Media strategic framework
What is Social Media
Why use Social Media
Social Media in the context of the wider digital landscape
Introduction to key concepts and principles
Demystifying the jargon
Principles of best practice
Policies and guidelines on use of social media
An introduction to the major players
Social Media strategic framework