Social Media Masterclass
A dynamic full day workshop designed to explore the application of social media principles to brands, businesses and organisations.
Digital Training Company Social Media Masterclass combines leading edge social media theory with inspiring case studies, access to online social media tools and highly practical exercises to enable delegates to apply key learnings back in their day jobs.
This workshop will be lead by Kate Cooper, formerly Head of Social Media at the Cabinet Office, now Director of Social at ROI Digital Group and consultant to the UK Government.
Alongside live, practical case studies and working models, Kate will cover the core principles of web 2.0 including a framework for planning and evaluating a social media campaign, ways you should be using social media within your organisation and what's coming next in social media.
We will finish the session with a workshop where you will work with some of the key concepts explored throughout the day to build a campaign which will deliver upon a common set of objectives. This will include examining the integration of social media into your current strategy.
You will leave the session with a thorough knowledge of both the core principles and cutting edge developments in social media whilst being able to apply both to the needs of your organisation.
Who Is this Course Suitable For?
- Marketing professionals
- Communications professionals
- Media owners seeking to maximise the commercial potential of social networks
- Media agency professionals wanting to build an expertise in social media
- Digital agency professionals looking to enhance their social media expertise
- PR professionals seeking ways to use social media to amplify the message of their campaigns
- Those looking to integrate social media into their existing business strategy
Level
Pre-requisites
- Basic digital market knowledge.
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